Does this sound familiar?
→ “Why is my revenue increasing but my bottom line isn’t?”
→ “How do I keep my profit intact without cutting corners?”
→ “Where is all the cash going?”
Many business owners focus on revenue. With profits, the equation in their minds is:
“Sales - Expenses = Profits”
I was there for a long time.
Then, I came across a simple but profound shift in thinking from the book “Profit First”:
👉 𝘚𝘢𝘭𝘦𝘴 – 𝘗𝘳𝘰𝘧𝘪𝘵 = 𝘌𝘹𝘱𝘦𝘯𝘴𝘦𝘴
This small shift forces you to put profit first, not last. When you treat profit as non-negotiable, you’re left with a clear picture of how much you truly have for expenses.
This approach immediately changes how you manage your spending. It also forces you to make smart decisions with the resources you have, and more importantly, it protects your profit margins.
Here’s how this mindset shift helped me:
1️⃣ I became intentional about isolating cash for each purpose.
2️⃣ I created separate accounts for profit, taxes, and operating expenses.
3️⃣ It transformed how I viewed every dollar spent, ensuring profit stayed a priority, not an afterthought.
This shift isn’t just about numbers; it changes how you think about your business, making profits more sustainable and predictable.
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